We are delighted to announce the launch of a new group collective, Tomorrow. Made up of Found, Disrupt – our social and influencer agency – and Braidr – our newly-created data technology company – Tomorrow’s focus is to create the best digital experiences for our clients.
We operate in a highly dynamic and innovative space, where keeping one step ahead of the market and competition makes all the difference. And, with a vision to be a company of the future, now, we relish being a leader in our market. As a company, we will never stop looking to the future, never stop learning, and we will always challenge ourselves to be the best we can be for our clients.
As ever, Found will continue to harness the efficiencies of technology and the future-thinking of a smart team to deliver exceptional results through paid media, SEO, content, digital PR, CRO, and growth experience.
Disrupt, as a fully-fledged, data-powered influencer and social agency, will continue to pioneer the way brands connect with their audiences through the use of data, cultural innovation, and disruptive content that commands attention.
Our data team has expanded considerably and, under new leadership, it has become a data technology company, Braidr; a company created to help CMOs create elevated brand experiences by bridging the data gap between business and marketing to create new structures, more valuable than the sum of their parts.
According to Invesp, 87% of marketers say data is their company’s most under-utilised asset. The global marketing data market was valued at 34.61 billion U.S. dollars in 2019, and it was expected to grow to 52.26 billion in 2021, according to Statista. And with the global digital ad spend expected to reach $389.29 billion in 2021 (Statista, 2020) – a 17 percent rise from 2020 – the landscape is significantly changing.
Brands are, rightfully, demanding more from their partners: they are demanding excellence in performance; expansion into new and emerging channels; and requiring data and technology to form a competitive backbone to digital success. As award-winning leaders in paid media, SEO and content solutions, Found complements the innovative, data-driven influencer and social services solutions offered by Disrupt; with both working alongside Braidr; helping brands to put insight behind every decision. Collectively, as Tomorrow, they will work together to deliver best-in-class digital solutions.
Tina Judic, co-founder and CEO of Found, will step into the role of Chairman of Tomorrow. Tina has been in the world of digital marketing for over 20 years – leading Found from inception 11 years ago – and has continually driven and embraced the need for speed and progress. She created Tomorrow to harness the power of technology and marketing in an evermore-connected world.
Natalie Patel will become Managing Director of Found. Natalie – who joined Found 6 years ago – is a digital growth specialist, future-thinking speaker, and inspirational leader. She will bring her years of experience and a fresh perspective to take on the next phase of digital marketing.
Stevie Johnson, a well-known TV personality since appearing in Made In Chelsea, joined us at the back-end of 2020 as Managing Director of Disrupt. His personal and professional background in the influencer world bring a distinctive competitive edge to raise awareness of brands’ services and products.
Director of Data Science & Analytics at Found, Dora Moldovan will become Managing Director of Braidr, a business that has already, in its infancy, established a global footprint. Dora’s background in computer science and software engineering brings a unique new perspective to the world of digital marketing that will immensely benefit its clients.
Co-founder and Chairman of Tomorrow, Tina Judic, commented:
“There’s been a revolution in the world; data, technology and creator-led content has never been more significant, yet brands are still not fully benefiting from how they can intertwine all elements to deliver exceptional digital experiences. And, with Tomorrow, that’s what we intend to do.”
Shaping the future of digital experience, today.
In a world where digital transformation is accelerating, your brand and data are your biggest assets. We firmly believe that the future of value creation is where data meets brand and storytelling. And, in an accelerating digital world, it’s never been more exciting, nor has it ever presented more opportunities for growth.
“The market is shifting, and companies are demanding more from their agencies, their partners, and their own businesses. They’re demanding data; they’re demanding technology; they’re demanding growth. And we know how to deliver all of this in the best possible way, a way that we believe will shape their future, and I’m excited to be stepping into the role of MD of Found to help deliver it.”
Natalie Patel, Managing Director of Found.
We’re delighted with this exciting development and the commercial benefit that this will bring to each of our valued clients. If you want to learn more about Tomorrow, or any of the brands, give us a call 0207 653 6709 or contact us here.
A little bit about the businesses.
Tomorrow is a group of companies that build tools and services that help brands achieve excellence in digital marketing, through data, technology, and human brilliance. Made up of some of the smartest businesses, Tomorrow is shaping the future of digital experience, today.
Found is a multi-award-winning digital growth agency whose vision is to be the agency of the future, now. Harnessing the efficiencies of technology and the future-thinking of a smart team of analysts, specialists, consultants and creatives, Found helps its clients grow their businesses online measurably, responsibly, and significantly.
Disrupt is a data-powered influencer and social agency, pioneering the way brands can connect with their audiences through the use of data, cultural innovation, and disruptive content that commands attention. Through creating stand-out content and activations, leveraged by influencer and paid social, Disrupt helps connect brands to their audiences in native and meaningful ways.
Braidr is a data technology company that puts insight behind every marketing decision. Helping CMOs create elevated brand experiences by bridging the gap between business and marketing with the help of technology, Braidr solves a multitude of data problems through integration, analytics and insight to create new structures, more valuable than the sum of their parts.