Social Archive

Brands Doing Their Bit For Social Good
May 6, 2020
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We’re living in unprecedented times, and with Covid-19 continuing to wreak havoc on the world, businesses, and systems as we knew them before, brands everywhere have a tough decision to make – continue under the guise of normalcy, shut down operations, or use their abilities for good. Many chose the latter, channelling efforts into helping

SEO as art: Reimagining search engine optimisation as an artform
May 5, 2020
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Gretchen Andrew uses SEO to remake the internet in her own image. Making Search Engine Art (or SEO Art as we at Found are now calling it) is about identifying the internet’s system of freedoms and constraints and working within them. It’s not unlike a sculptor molding clay; dealing with its inherent physical properties and

Crisis Diversions: Video, The Ultimate Digital Comfort Food
May 4, 2020
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According to a study by Econsultancy, only 14% of UK marketing campaigns are continuing ‘as planned’, which I’m sure doesn’t come as any surprise. The rest have been either put on hold, cancelled or adapted to ensure that any content produced is sensitive to our new surreal circumstances. Video in the context of cinema entertainment

Strategic marketing considerations in a crisis
May 3, 2020
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2020 has quite frankly got off to a terrible start, with travel, retail, and hospitality industries feeling the brunt of it so far. From the floods in February causing a near 8% decline in the number of people visiting high street stores, through to the current pandemic which has had monumental impacts on across various

Found Webinar Replay: What’s Next For Digital Marketing? The Impact of COVID-19
May 2, 2020
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On Tuesday 28th April, we hosted our very own webinar for clients and colleagues alike. In these unprecedented times, it can be hard to look forward and understand how the upcoming weeks, months and years are going to look from a marketing perspective. So, we wanted to provide a learning resource that discusses the effects